About
Partner at Bird & Bird in Milan, focusing on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition, and consumer protection law. Co-head of the international sub-sector Luxury and Fashion within the Retail & Consumer group. Advises on advertising campaigns, green claims, sales promotions, loyalty programmes, prize competitions, and regulatory complaints before the Italian Competition Authority and the Italian Advertising Standards Authority. Experienced in influencer, talent, media, and production agreements, as well as website terms, e-commerce requirements, and customer journey design.
Practice areas
Intellectual PropertyTrademarksProtected Designation of OriginAdvertising and Marketing LawUnfair CompetitionConsumer ProtectionE-CommerceLuxury and Fashion Law
Office
Expertise
Trademark enforcement and prosecutionProtected Designation of Origin (PDO) protectionAdvertising compliance and green claimsUnfair competition and consumer protectionE-commerce and online termsLuxury and fashion sector legal matters
Education
- Università degli Studi di Milano, Law Degree
Admissions
- Italian Bar Association, 2002
Languages
ItalianEnglish