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Brian Anderson

Brian Anderson is a Partner in Sheppard’s San Francisco office. He leads the Firm’s Advertising and Sports Practice. Brian represents brands, teams, leagues, companies, and investors as their chief legal strategist, managing various matters, ranging from commercial partnerships, sponsorships, media rights, naming rights, and licensing transactions to complying with advertising laws and data protection regulations. He mainly focuses on issues arising from using new technologies and business models, such as blockchain (NFTs, digital assets, etc.) and interactive entertainment (metaverses, virtual worlds, esports, etc.). · Sheppard

United StatesAdvertising, Intellectual PropertyEnglish

About

Brian Anderson is a Partner in Sheppard’s San Francisco office, leading the Firm’s Advertising and Sports Practice. He represents brands, teams, leagues, companies, and investors as their chief legal strategist, managing matters from commercial partnerships, sponsorships, media rights, naming rights, and licensing transactions to complying with advertising laws and data protection regulations, with a focus on new technologies and business models such as blockchain and interactive entertainment.

Practice areas

AdvertisingIntellectual PropertySports

Office

Expertise

BlockchainDigital AssetsInteractive EntertainmentEsportsAdvertising LawData ProtectionTechnology TransactionsSports Law

Education

  • J.D. University of California, Davis, Law Review
  • B.A. University of California, Davis, with honors

Languages

English