Kyle-Beth Hilfer

United States

Cowan, Liebowitz & Latman, PC · Counsel. Kyle-Beth Hilfer has over thirty years’ experience providing legal counsel to advertising, marketing, promotions, intellectual property, and new media clients. Leveraging her deep understanding of branding, Kyle-Beth ensures regulatory compliance for her clients’ advertising and marketing campaigns. She also helps clients create, monetize, and protect their trademark and copyright portfolios in a global marketplace. Kyle-Beth counsels across all types of platforms in an ever-changing marketplace, including print, tv, radio, social media, digital, e-commerce, mobile, and virtual reality. She regularly performs advertising copy clearance and claim substantiation review. In addition, Kyle-Beth counsels from concept stage through execution on the legal implications of specific marketing techniques, including sweepstakes and contests, word of mouth marketing, user-generated content, premium offers, rebates, negative option and advance consent marketing, loyalty programs, cause marketing, and native advertising. Kyle-Beth is a resource for all transactional matters relating to advertising and marketing campaigns. She drafts all required contracts from agency, marketing services, and influencer contracts to NDA’s, vendor/consulting agreements, and licenses. At the same time, she excels in proactive and early dispute resolution. She also counsels on regulatory investigations, false advertising litigation, and NAD challenges.

United States