Sam Goodman
Sam is a partner in Lee & Thompson’s Corporate & Commercial Group. He joined from City law firm Macfarlanes, where he trained and specialised in commercial law and corporate transactions. Sam advises on a range of commercial matters with a focus on technology, digital media, IP, branding and sponsorship. He represents businesses and talent across the creative industries, including film, TV, music, sport, theatre, publishing, leisure, live events and fashion & design. He is a member of the firm’s Marketing & Advertising sector team and sits on the board of Outvertising, the LGBTQ+ steering committee for the advertising industry. Sam regularly provides specialist input in relation to talent and agency arrangements; IP licensing; sponsorship and endorsement deals; SaaS, ecommerce and tech platforms; advertising compliance; and cybersecurity. He also has expertise in the developing Web3 space, having advised on a number of prominent NFT deals and metaverse activations. On the Corporate side, Sam assists companies and founders in seeking and securing investment, and has experience in facilitating pre-seed, seed and Series A/B funding for start-up and early-stage companies. Sam speaks at industry events and seminars and frequently hosts legal clinics for aspiring entrepreneurs. Clients praise his “excellent commercial understanding”, “pragmatic approach” and “reliability and consistency“. · Lee & Thompson LLP
About
Partner in Lee & Thompson’s Corporate & Commercial Group advising on commercial and corporate matters with a focus on technology, digital media, IP, branding and sponsorship. He represents businesses and talent across the creative industries, has experience with SaaS/e‑commerce platforms, advertising compliance, cybersecurity and Web3 (including NFT and metaverse activations), and assists companies and founders with pre-seed, seed and Series A/B fundraising. He joined from City law firm Macfarlanes and sits on the board of Outvertising.