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JJ Shaw

I specialise in matters across the sport, media & entertainment and technology sectors. Whether it's navigating high-profile sports sponsorships, advising on cutting-edge media rights deals, or diving into the complexities of emerging technologies like Generative AI and Web 3.0, I work with clients to negotiate complex commercial contracts and commercialise rights in these dynamic sectors. I'm particularly passionate about the convergence of sport, media and technology and enjoy working at the intersect of these areas. My expertise involves advising on 'IP-rich' issues and delivering specialist regulatory advice to protect my clients and maximise the value of their commercial deals. I was selected as a Sport Industry Next Gen Leader 2022 (30 under 30). I hold the BIIAB Level 2 Award For Licensing Practitioners (Gambling). · Lewis Silkin

EnglandSport, Media & Entertainment

About

JJ Shaw is a lawyer at Lewis Silkin in the Digital, Commerce and Creative department specialising in sport, media & entertainment and technology. JJ advises on commercial contracts, sponsorships and media rights, with experience on IP-rich issues and regulatory matters, and holds the BIIAB Level 2 Award for Licensing Practitioners (Gambling).

Practice areas

SportMedia & EntertainmentTechnologyCommercial ContractsIntellectual PropertyRegulatory & Compliance

Office

Expertise

Sports sponsorshipsMedia rights dealsCommercialisation of rightsGenerative AIWeb 3.0Gambling licensing

Admissions

  • BIIAB Level 2 Award For Licensing Practitioners (Gambling)