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Melissa Gulcimen

Melissa is a Senior Associate in our Commercial team, based primarily in our Manchester office. After qualifying with Shoosmiths in 2017, she worked as in-house Legal Counsel within the retail industry for several years. Melissa has extensive experience advising a leading fast-fashion retailer and advising clients in the retail, beauty and nutrition industry on their promotional terms, marketing and social media strategies, influencer and ambassador collaborations, e-commerce and IT projects, website compliance, ASA investigations, logistical operations and wholesale partnerships. Melissa returned to Shoosmiths in July 2022, bringing a wealth of in-house experience and having a genuine appreciation of the challenges faced by business stakeholders and in-house legal teams. She is driven by the need to offer clients creative and practical solutions, and is experienced in implementing processes and procedures in order to maximise efficiency for in-house legal teams (including the implementation of Legal Tech for contract management and template creation, the development of training manuals and the delivery of technical training workshops). · Shoosmiths LLP

EnglandCommercial, Retail

About

Melissa is a Senior Associate in the Commercial team at Shoosmiths, based primarily in the Manchester office. She qualified with Shoosmiths in 2017, worked as in-house Legal Counsel in the retail sector, returned to the firm in July 2022, and advises retail, beauty and nutrition clients on promotional terms, marketing and social media strategies, influencer collaborations, e‑commerce and IT projects, website compliance and related operational and wholesale matters.

Practice areas

CommercialRetailE-commerceIT & TechnologyAdvertising & MarketingWholesale & Distribution

Office

Expertise

Fast‑fashion retailRetailBeautyNutritionInfluencer & ambassador collaborationsWebsite compliance & ASA investigationsE‑commerce & IT projectsLegal Tech and contract management; training and process implementation