Peter Dawson

Peter advises on the full spectrum of brand strategy, protection and management issues. Peter deals with the complete lifecycle of brands from conception and clearance, through to filing strategies and securing rights, and maintaining their scope of protection via watching services and contentious registry disputes (including negotiating and drafting undertakings and co-existence agreements, where appropriate). “I engage with brand owners on a daily basis across a wide range of sectors, with a particular focus on the entertainment sectors. I provide a proactive and value driven approach to brand strategy. This helps clients ensure their portfolios align to their businesses and are underpinned by commercial data and a cost-benefit analysis. Put simply, I see brands as a commercial tool which can give a competitive advantage in the marketplace when secured and deployed strategically.” Peter is a UK Chartered Trade Mark Attorney, European Trade Mark and Design Attorney and Irish Trade Mark Agent. He is a member of CITMA and Chair’s INTA’s Non-Traditional Marks Europe and Central Asia Subcommittee. Prior to joining Wiggin, Peter started his career at a leading firm of trade mark attorneys before joining an international law firm. · Wiggin LLP

EnglandIntellectual Property, Litigation

About

Peter is a UK Chartered Trade Mark Attorney, European Trade Mark and Design Attorney and Irish Trade Mark Agent at Wiggin LLP who advises on the full spectrum of brand strategy, protection and management, from clearance and filing strategies to watching services and contentious registry disputes. He works with brand owners across a wide range of sectors with a particular focus on the entertainment sector and chairs INTA’s Non-Traditional Marks Europe and Central Asia Subcommittee.

Practice areas

Intellectual PropertyLitigation

Office

England

Wiggin LLP · Peter advises on the full spectrum of brand strategy, protection and management issues. Peter deals with the complete lifecycle of brands from conception and clearance, through to filing strategies and securing rights, and maintaining their scope of protection via watching services and contentious registry disputes (including negotiating and drafting undertakings and co-existence agreements, where appropriate). “I engage with brand owners on a daily basis across a wide range of sectors, with a particular focus on the entertainment sectors. I provide a proactive and value driven approach to brand strategy. This helps clients ensure their portfolios align to their businesses and are underpinned by commercial data and a cost-benefit analysis. Put simply, I see brands as a commercial tool which can give a competitive advantage in the marketplace when secured and deployed strategically.” Peter is a UK Chartered Trade Mark Attorney, European Trade Mark and Design Attorney and Irish Trade Mark Agent. He is a member of CITMA and Chair’s INTA’s Non-Traditional Marks Europe and Central Asia Subcommittee. Prior to joining Wiggin, Peter started his career at a leading firm of trade mark attorneys before joining an international law firm.

England

Expertise

Brand strategy and portfolio managementTrade mark clearance and filing strategiesTrade mark watching servicesRegistry disputes and contentious proceedingsNegotiation and drafting of undertakings and co-existence agreementsNon-traditional marksEntertainment sector clients

Education

Postgraduate Diploma in Intellectual Property Law and Practice, University of Oxford (Distinctions)
Professional Certificate in Trade Mark Practice, Nottingham Trent University
Certificate in Trade Mark Law and Practice, Queen Mary, University of London

Admissions

UK Chartered Trade Mark Attorney
European Trade Mark and Design Attorney
Irish Trade Mark Agent
Member of CITMA
Chair, INTA Non-Traditional Marks Europe and Central Asia Subcommittee