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Fraser Reid

Fraser is a commercial lawyer who specialises in advising athletes and talent, their agents, representatives and management companies. His client list includes a host of household names from numerous sports, six of whom appeared in ESPN’s top 100 World Fame Athlete Rankings List for 2017. Fraser primarily advises on contractual matters and athletes’ commercial activities and has advised on some of the most significant sports endorsement deals and player transfers of recent times. He works with sports agents in over 20 countries. He also advises DJs, models, presenters and writers, together with investors and entrepreneurs in the sports and entertainment industries. Fraser has substantial experience in other areas of sports and entertainment marketing, particularly sponsorship, commercial rights management and event management, advising brands, agencies and rights holders in this regard. He is recommended as a leader in his field in various legal directories. · Level

EnglandSports, Media & Entertainment

About

Commercial lawyer at Level based in England who advises athletes and other talent, their agents, representatives and management companies on contractual matters and commercial activities, including major sports endorsement deals and player transfers. He also advises DJs, models, presenters and writers, brands, agencies and rights holders on sponsorship, commercial rights management and event management, works with sports agents in over 20 countries, and is recommended in legal directories.

Practice areas

SportsMedia & EntertainmentCommercial ContractsSponsorshipCommercial Rights ManagementEvent ManagementTalent Representation

Office

Expertise

Athlete representationSports endorsementsPlayer transfersSponsorshipCommercial rights managementEvent managementTalent and entertainment clientsCollaboration with sports agents in 20+ countries