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Pei Li

Pei Li is a partner in the Advertising and Regulatory Law Group at Blakes. She regularly assists clients in a variety of industries, including food and beverage, pharmaceutical, life sciences, cannabis, cosmetic, retail, and consumer goods sectors, and helps them navigate complex compliance regimes (including product and facility licensing, inspection requirements, packaging and labelling, product classification, and product recalls). In the area of marketing and advertising, Pei regularly advises clients on misleading advertising, claims substantiation, contests and promotions, and various matters relating to the execution of online and offline media campaigns. Pei also has a breadth of experience providing health-care compliance advice to clients looking to invest in health industries, and works with organizations to provide creative solutions to a wide range of regulatory issues, including interactions and business arrangements with healthcare professionals. · Blake, Cassels & Graydon LLP

CanadaAdvertising & Marketing, Regulatory

About

Pei Li is a partner in the Advertising and Regulatory Law Group at Blake, Cassels & Graydon LLP. She advises clients across food and beverage, pharmaceutical, life sciences, cannabis, cosmetics, retail and consumer goods on regulatory compliance (product and facility licensing, inspections, packaging and labelling, product classification and recalls) and on marketing and advertising matters including misleading advertising, claims substantiation, contests and promotions, and online/offline campaigns, and provides health‑care compliance advice including interactions and business arrangements with healthcare professionals.

Practice areas

Advertising & MarketingRegulatoryHealthcare ComplianceLife SciencesPharmaceuticalCannabisConsumer Products

Office

Expertise

Food & BeveragePharmaceuticalsLife SciencesCannabisCosmeticsRetailConsumer GoodsProduct licensingPackaging & labellingProduct recallsMisleading advertising & claims substantiationContests & promotionsOnline and offline media campaignsHealthcare compliance; interactions with healthcare professionals