About
Partner in the Intellectual Property Department at S. Friedman, Abramson & Co., overseeing the firm’s IP practice and handling global, multi-jurisdictional trademark and design portfolios with a focus on commercial IP matters including brand launches, licensing and rights commercialization in digital and e‑commerce contexts. She represents clients in intellectual property disputes before all judicial instances in Israel and since 2023 has served as Co-Chair of the Israel Bar Association’s Intellectual Property (Commercial) Committee (Haifa District).
Practice areas
Intellectual PropertyTrademarks & DesignsIP LitigationLicensingTechnology / E-CommerceBrand Protection
Office
Expertise
Multi-jurisdictional trademark portfolio managementDesign portfolio managementBrand launches and commercializationLicensing and rights commercializationDigital and e‑commerce IPRepresentation in Israeli courts at all judicial instancesAdvising academic institutions on IP issues