Sarah Pearce

Sarah is a senior commercial and intellectual property lawyer with over 10 years’ experience advising clients on brand protection, commercial transactions, and regulatory compliance. She specialises in trade mark strategy, portfolio management and enforcement, and has acted for leading domestic and international clients in the FMCG, fashion, pharmaceuticals, entertainment, technology, and payment processing industries. Sarah’s expertise extends to all aspects of trade mark filing and prosecution before IPONZ and IP Australia. Her background in consumer law includes guiding clients through New Zealand’s regulatory landscape, with practical advice on data protection and privacy, product safety and labelling, advertising standards, and gambling and promotional regulations. Her broader commercial practice includes advising on general commercial agreements, including intellectual property licensing and commercialisation. Sarah is recognised for her pragmatic, solutions-focused approach and her commitment to helping clients protect and maximise the value of their IP in competitive markets. · Hudson Gavin Martin

New ZealandIntellectual Property, Trade Marks

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About

Sarah Pearce is a senior commercial and intellectual property lawyer with over 10 years’ experience advising clients on brand protection, commercial transactions and regulatory compliance, specialising in trade mark strategy, portfolio management and enforcement. She acts for domestic and international clients in the FMCG, fashion, pharmaceuticals, entertainment, technology and payment processing sectors, handles trade mark filing and prosecution before IPONZ and IP Australia, and advises on consumer-law matters including data protection and privacy, product safety and labelling, advertising standards, and gambling and promotional regulations; her commercial work also includes intellectual property licensing and commercialisation.

Practice areas

Intellectual PropertyTrade MarksCommercialRegulatoryConsumer ProtectionData Protection & Privacy

Office

New Zealand

Hudson Gavin Martin · Sarah is a senior commercial and intellectual property lawyer with over 10 years’ experience advising clients on brand protection, commercial transactions, and regulatory compliance. She specialises in trade mark strategy, portfolio management and enforcement, and has acted for leading domestic and international clients in the FMCG, fashion, pharmaceuticals, entertainment, technology, and payment processing industries. Sarah’s expertise extends to all aspects of trade mark filing and prosecution before IPONZ and IP Australia. Her background in consumer law includes guiding clients through New Zealand’s regulatory landscape, with practical advice on data protection and privacy, product safety and labelling, advertising standards, and gambling and promotional regulations. Her broader commercial practice includes advising on general commercial agreements, including intellectual property licensing and commercialisation. Sarah is recognised for her pragmatic, solutions-focused approach and her commitment to helping clients protect and maximise the value of their IP in competitive markets.

New Zealand

Expertise

Trade mark strategyTrade mark portfolio managementTrade mark enforcementTrade mark filing and prosecution before IPONZ and IP AustraliaBrand protectionIP licensing and commercialisationConsumer law (data protection and privacy)Product safety and labellingAdvertising standardsGambling and promotional regulationsSectors: FMCG, Fashion, Pharmaceuticals, Entertainment, Technology, Payment Processing

Education

BCom
LLB

Admissions

New Zealand (admitted 2014)