Jason Rudkin-Binks

New Zealand

Hudson Gavin Martin · Jason is a leading practitioner with over 25 years of multi-jurisdictional experience within his specialist area of trade marks and branding. His expertise covers related aspects of intellectual property (e.g. copyright, designs, passing off, Fair Trading Act issues, anti-counterfeiting) but his passion lies in brand strategy, brand development, brand protection and commercialisation. Jason acts for a wide range of clients across many different types of industry (for instance those involved in SaaS, technology, fashion, insurance, pharmaceuticals, food and FMCG), including many well known New Zealand brands. Clients say, “As well as being extremely responsive to our requirements, [Jason] is very proactive in terms of ensuring that we are across the areas we need to know about” and that “Jason has excellent commercial awareness. I can send his advice unedited to the business as he strikes the right balance between protecting our legal rights and reaching a commercial outcome”. Having practiced in the UK (1997 to 2004) and New Zealand (2005 to present) Jason has a thorough and informed understanding of what clients need and how best to service those needs, legally, commercially and economically.

New Zealand