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Juan Pablo Serrano

Partner · Flor Bustamante Pizarro Hurtado Abogados

EcuadorIntellectual Property, Litigation

About

Partner at Flor Bustamante Pizarro Hurtado Abogados in Ecuador with more than 20 years’ private practice experience focusing on intellectual property (trademarks, patents, copyrights) for companies in the agro-chemical, fertilizers and pharmaceutical sectors. Also advises and represents clients in dispute resolution, including negotiation, mediation, conciliation and arbitration, and has litigated IP matters before administrative instances, ordinary courts and the National Court of Justice.

Practice areas

Intellectual PropertyLitigationArbitration & Mediation

Office

Expertise

TrademarksPatentsCopyrightsCounterfeit/forgery litigationAgro-chemical sectorFertilizers sectorPharmaceutical sectorCommercial arbitration and mediation

Education

  • Master’s Degree in Civil and Procedural Magister Law, Universidad Técnica Particular de Loja
  • Law degree, Law School of the SEK International University
  • Doctorate studies in International Law, Law School of the SEK International University (Doctoral thesis: “Highly Renown Trademarks”)

Admissions

  • Lawyer of the Justice Courts of Ecuador