About
Loo Wai Hoong is a Malaysian intellectual property lawyer with over a decade of experience who commenced his own practice, Messrs. Loo Wai Hoong, to focus on commercial outcomes. He acts as litigation counsel in Malaysia’s High Court, Court of Appeal and Federal Court and specialises in anti-counterfeiting, brand protection, criminal IP enforcement, customs and e‑commerce enforcement, and related injunctive and asset‑freezing remedies.
Practice areas
Intellectual PropertyLitigationCriminal EnforcementAnti-CounterfeitingBrand ProtectionE-commerce Enforcement
Office
Expertise
Anti-counterfeiting and raids with enforcement authoritiesBrand protection and enforcement actionsCriminal intellectual property prosecutionsCustoms and border-control enforcementE‑commerce takedowns and cross-border enforcementAsset freezing and injunctive reliefCoordination of expert witnesses in counterfeit verificationTrademark education and outreach
Education
- Master of Laws (LLM) - University of Warwick
Admissions
- Advocate and Solicitor, Malaysian Bar
- Barrister-at-Law, England & Wales (Gray's Inn)
- Registered Trademark & Industrial Design Agent
- Member, International Trademark Association (INTA)
- ADR Group (United Kingdom) Accredited Civil & Commercial Mediator
Languages
EnglishChineseBahasa Malaysia