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Geun-Bae Seok photo

Geun-Bae Seok

Partner · Shin & Kim

South KoreaCompetition / Antitrust, Subcontracting & FranchisingKorean, English

About

Partner at Shin & Kim based in South Korea, specializing in competition/antitrust matters (including cartels, abuse of dominance and unfair trade practices), subcontracting and franchising, labeling and advertising, competition compliance programs and ESG. Active in academia and professional bodies—member of the Korean Commercial Arbitration Board and the Korean Bar Association, and a frequent lecturer and examiner.

Practice areas

Competition / AntitrustSubcontracting & FranchisingAdvertising & MarketingComplianceDispute ResolutionESG

Office

Expertise

CartelsAbuse of Market DominanceUnfair Trade PracticesSubcontractingFranchisingLabeling & AdvertisingCompetition Compliance ProgramsMulti-Level Marketing (Door-to-Door Sales)Arbitration

Education

  • University of Southern California (USC) School of Law — LL.M. (2014–2015); Business Law & Entertainment Law Certificates
  • Seoul National University, College of Law — LL.B. (1997–2001)
  • Seoul National University, Graduate School of Law — LL.M. (Coursework) (2001–2008)
  • Seoul National University, Graduate School of Public Administration — Completed coursework in Policy Science (2018–2021)
  • Columbia University Law School — Course of International Trading Laws (2004)

Admissions

  • Korean Bar Association

Languages

KoreanEnglish