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Miriam Loro Piana

During her professional growth, Miriam focused on the protection of intellectual and industrial assets by assisting national and international clients in litigation on copyright, trademark, patent, know-how and trade secrets protection, unfair competition, advertising and in administrative proceedings for the reassignment of domain names. She is experienced in drafting and negotiating patents and know-how licenses and assignments related thereto. She provides ongoing assistance to several communication agencies and companies involved in the public relations sector, providing them with legal support aimed at creating advertising, real time marketing and influencer marketing campaigns compliant with the regulatory and self-disciplinary provisions on the matter. She advises national and international clients active in the art field (namely heirs, galleries, artists, foundations, etc.) about the exploitation and protection of their copyrights and personality rights. · LCA Studio Legale

ItalyIntellectual Property, LitigationItalian, English

About

Miriam Loro Piana focuses on protection of intellectual and industrial assets, advising national and international clients on litigation and administrative proceedings involving copyright, trademark, patent, know‑how, trade secrets and unfair competition. She also drafts and negotiates patents and know‑how licenses, provides ongoing compliance advice to communication and public relations companies on advertising and influencer marketing, and advises clients in the art sector on copyright and personality rights.

Practice areas

Intellectual PropertyLitigationAdvertising & MarketingMedia & EntertainmentArt & Cultural HeritageTechnology & SoftwareDomain Name Disputes

Office

Expertise

Copyright and Trademark LitigationPatent and Know‑how Licensing and AssignmentsTrade Secrets and Unfair CompetitionAdvertising, Real Time Marketing and Influencer Marketing ComplianceArt sector (heirs, galleries, artists, foundations)Software protection and anti‑piracy

Education

  • Law Degree, magna cum laude, University of Pavia (2013)

Languages

ItalianEnglish